What Does Direct Trade Coffee Stand for?

If you’re a coffee admirer, you’ve undoubtedly come through the term ‘direct trade coffee.’ However, there so many people who always go for it but are not aware of its importance. Sadly, some websites distribute fabled information regarding the direct trade and a large number of coffee lovers remain unaware of the important contributions they are doing through their affection for coffee.

Let’s bust the myths or wrong impression through some important points. Let’s explore the things that the direct trade coffee beans stand for.

Before we get into the benefits, let’s find the definition of direct trade:

Direct trade is a very unique method of coffee sourcing. As opposed to the traditional trade practices that involve middlemen and large importers, direct trade roasters reach out to the farmers directly. And in such a healthy ecosystem, farmers are paid off fairly. 

If you look at the definition in a simpler way, the farmers, who produce coffee beans, and the final buyer like you come to meet in a market where no middleman has to play their role. So a transparent system makes the entire process profitable for the farmers and local communities. 

Impact of Direct Trade:

In today’s competitive market, small farmers and workers have to compromise with their dues so as to keep up in the market. But with the help of direct trade mechanism, they get a fair trade for their produces and they don’t have to settle with the deal proposed by several middlemen. 

Often, there is no difference between the direct trade and fair trade practice—both are sourced through the same procedures. And on the other hand, most of the coffee farmers have organically-developed coffee farms and they use no chemicals and pesticides in the farming process. Therefore, organic direct trade coffee beans can also provide several health benefits. 

If you buy direct trade coffee from the market, you are encouraging the following things. And you must be proud of your decision for buying the coffee beans directly sourced from the farmers.

• Individual and community well-being
• Empowering community and farmers
• Environmental sustainability
• Encouraging Forestation

As we have discussed in the above paragraphs, direct trade coffee beans ensure individual and community well-being by eliminating middlemen from the trade process.